Identify Clearly.
Track Reliably.
Produce Efficiently.
In the automotive industry, components, parts, containers and load carriers need to remain clearly identifiable throughout numerous production and logistics processes. At the same time, different manufacturing processes place high demands on the labelling solutions used.
Plöckl Media Group (PMG) develops and manufactures high-performance barcode and RFID solutions for applications in production, assembly and the automotive supply chain. Depending on the process, surface and environmental conditions, labelling solutions can be specifically adapted to the respective requirements.

Reliable Identification for Automotive Processes
From individual components to the finished vehicle, products pass through numerous stages in the automotive industry. Reliable identification creates a link between the physical object and its associated information.
Barcode and RFID solutions support automated data capture and enable the reliable identification and assignment of components, parts and production units. This helps document production steps, support assembly processes and make material and product flows more transparent.
Making Production Processes Transparent
From component manufacturing and body-in-white production to painting, assembly and final inspection, components and parts need to remain clearly identifiable. Reliable labelling enables them to be captured and assigned at the respective production stations.
In component manufacturing, parts can be labelled directly and assigned to the corresponding production orders. In body-in-white production, labelling supports the clear identification of components and assemblies. During assembly, components can be reliably captured and assigned to the respective process steps.
At
final inspection and within
production logistics, consistent labelling provides transparency and supports the reliable assignment of components, parts and production information.
Track Components Throughout the Production Process
Components and parts pass through numerous manufacturing, assembly and inspection steps in automotive production. Reliable labelling makes it possible to identify them consistently across individual stations and assign them to the respective process steps.
This allows information about components and production steps to be linked and processes to be tracked transparently. Barcode and RFID solutions support continuous component tracking and provide a reliable basis for traceability and process reliability.
Labelling for Demanding Production Environments
Automotive manufacturing places specific demands on labelling solutions. Depending on the application, labels may need to withstand mechanical stress, vibration, dust, sparks, oils, chemicals or elevated temperatures.
Processes such as welding, cathodic dip coating, painting and drying can also place specific demands on materials, adhesives and label construction.
The Plöckl Media Group develops labelling solutions that can be specifically adapted to the respective application – from robust barcode labels to RFID solutions for demanding surfaces and production environments.
Identify Components Clearly. Make Processes Transparent.
With the right barcode and RFID solutions, components can be reliably identified and tracked throughout the entire production and supply chain.
PMG TECHNOLOGIES FOR AUTOMOTIVE
Technologies for Reliable Identification in the
Automotive Industry
Automotive processes place high demands on identification and data capture. Plöckl Media Group offers different technologies and designs for the reliable identification of components, parts, containers and other production units.
Technical Properties of Our Labelling Solutions
To ensure reliable performance under demanding conditions, our solutions can be specifically adapted to the respective application.
High Temperature Resistance
Depending on the product and application, labelling solutions are available for different levels of thermal exposure.
High Mechanical Resistance
Robust materials and durable surfaces are suitable for applications involving vibration, friction and mechanical stress.
Resistance to Chemical Influences
For applications involving contact with oils, greases, cleaning agents or other chemical influences, appropriately designed solutions are available.
Reliable Adhesion
Different adhesive systems enable permanent identification on various materials and surfaces, depending on the substrate and application conditions.
Labelling on Metal
Specially designed barcode and RFID solutions are available for metal surfaces, enabling reliable identification even in demanding metal applications.
Durable Print Quality
Suitable printing processes and protective constructions help ensure that information and codes remain readable even under demanding operating conditions.
Custom Formats and Designs
Labelling solutions can be produced in different sizes, shapes and designs – as blank or pre-printed solutions.

Labelling Where Automotive Processes Are Managed
Plöckl Media Group labelling solutions are used wherever components, parts, containers or production equipment need to be clearly identified and tracked throughout manufacturing processes.
Component & Part Identification
Clear identification of components and parts throughout different production steps.
Body-in-White & Welding
Labelling solutions for areas involving mechanical stress, vibration, dust and sparks.
Cathodic Dip Coating & Painting
Durable identification solutions for processes involving thermal and chemical exposure.
Assembly
Reliable identification and assignment of components and assemblies during the assembly process.
Final Inspection
Supporting the clear assignment and documentation of vehicles, components and inspection information.
Production Logistics
Identification and tracking of components, containers and load carriers within manufacturing operations.
FAQ About Automotive Labelling
Which labelling technology is suitable for the automotive industry?
Depending on the application, either barcode or RFID solutions can be used. Key factors include the process, surface, environmental conditions and the desired method of data capture.
Can RFID labels be used on metal?
Yes. Specially designed RFID solutions are available for metal surfaces. An appropriate label construction can enable reliable RFID communication even when applied to metal.
Are the labels suitable for high temperatures?
Depending on the product and application, different materials and designs are available for increased thermal exposure. The appropriate solution is selected based on the actual process conditions.
Can labels withstand cathodic dip coating and painting processes?
Appropriately designed labelling solutions are available for applications involving chemical and thermal exposure. The suitable solution depends on factors such as the process, temperature, chemicals and exposure time.
Can barcode and RFID be combined?
Yes. Barcode and RFID can be combined in a single identification solution. This allows visible optical identification to be combined with the benefits of automated RFID data capture.
How do I find the right labelling solution?
The right solution depends on various factors, including the component to be identified, surface, production process, environmental conditions and desired data capture method. PMG supports you in selecting and developing a suitable solution.













